While Ciara’s lastest CD,
Jackie, may be tanking as it sales having dropped a
whopping 66 percentfrom that of her 2103
CiaraCD, there is some very bright news for the singer.
Ciara has been tapped to be the new face of designer Roberto Cavalli’s 2015 campaign. The legendary Italian fashion house has a new creative director, Peter Dundas, and he’s clearly gaga over Ciara’s look. She is fronting his first collection for the brand. Dundas was previously at Emilio Pucci, called Ciara “my love.” She will be presenting the line’s upcoming fall/winter 2015 collection in advertisements.
Needless to say Ciara is thrilled.
Aaahh!! I'm So Excited!! Love You @peter_dundas❤️. @robertocavalli #CiaraForCavalli
A photo posted by Ciara (@ciara) on May 26, 2015 at 6:30am PDT
Ciara follows Nicki Minaj, who fronted the label’s spring 2015 campaign, reports The Hollywood Reporter.
According to a statement released by the brand, the look of the campaign is based around a “surreal kingdom where the walls look like a magical sky,” reports The Daily Mail.
“[It is] the story of a world encapsulated in one room,” says the statement, “the surreal kingdom where the walls look like a magical sky and surfaces enchant with desert volumes and earthy hues…Shots that capture the seductive energy of a woman ready to build her very own kingdom beyond mere dreams, taking the beauty to the throne of personality.”
The print ad campaign features more than a dozen photos of the singer, each of which see her posing atop on a pile of sand in an empty room with colorful turquoise walls.
No word on how much Ciara will be paid as the brand new face, but the brand has been rising in revenue. Roberto Cavalli announced €209.4 million ($228.3 million US) in revenue for 2014, up 4.2 percent compared to a 9.3 percent growth in 2013, €201 million euros ($219 million US).
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