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Despite all of the chatter about Beyonce’s performance, Blue Ivy’s “Flawless” hands, Nicki’s wardrobe malfunction and Jay Pharoah’s awful impressions, the number of viewers for this year’s MTV VMAs is down 18 percent to 8.3 million viewers. Last year, the awards scored 10.1 million viewers with some help from Miley Cyrus and Robin Thicke. And in 2011, the awards set a record with 12.4 million viewers. In 2012, the number of viewers dropped by more than six million people with a move to Thursday night.
There was a lot of action on Twitter with 12.6 million tweets about the awards show.
We’re still waiting for Emmy numbers, but host Seth Meyers opened his monologue last night by talking about the decrease in interest when the awards are broadcast on a Monday, something that hasn’t been done since the 1970s. So perhaps those numbers won’t be all that great.
The one thing that is getting a lot of attention so far is the bit with the president of the Academy of Television Arts & Sciences Bruce Rosenblum, who took to the stage, as usual, to talk up the awards, but had Sofia Vergara join him, standing quietly while spinning on a pedestal. “Many viewers found the spinning Sofia joke to objectify women on a night when 29 percent of the nominees were female,” notes ETOnline.com.
Here are a few tweets on topic.
Vergara herself doesn’t agree. “It means someone can be hot and also be funny and make fun of herself and enjoy and work and make money, so I absolutely think it’s ridiculous,” she says. She also says she knows who started all the negative chatter. Do tell!
We think it was cringeworthy. Your thoughts? Did you even watch the Emmys?
