Adding to his CV, 50 Cent is getting into underwear. Yep, the hip-hop mogul has inked a deal for his own line of men’s underwear. Called FRIGO RevolutionWear, it’s a high-end line of undergarments. And for the venture, 50 partnered with Carmelo Anthony, Derek Jeter, and Timbaland, reports TMZ. These are not Fruit Of The Looms. The underwear and T-shirts cost $100 each, and will hit stores this summer.
The brand was actually founded by Mathias Ingvarsson in 2013, but in December 2014 they company made a multi-million deal with 50, who bragged about the deal on Instagram. At the time, 50 posted that the deal was for $78 million.
To promote the line, 50 has appeared in an advertising campaign that recently debuted on billboards nationwide. He posted on of the adverting campaign shots on his Instagram, and in them the 39-year-old rapper shows off his impressive physique.
