TIDAL
Earlier this week, Beyoncé and Nicki Minaj released the music video for their collaborative track “Feeling Myself” and it was everything. Judging by the awesome visuals, one would assume that the shoot took months of planning, but according to Marni Senofonte, the woman behind the video’s fashion, says that the shoot was a “spur of the moment” kind of thing.
“The truth of the matter is, it was really last minute. And it was Beyoncé’s idea to go to Coachella and to shoot at Coachella,” Senofonte told Marie Claire. “It was so spur of the moment! But that’s B, that’s her. She’s so spontaneous and it’s just part of her craft.”
There was no treatment for the shoot, but the concept was to capture two girlfriends having a good time.
“The idea was, you know, ‘let’s go to Coachella.’ It was supposed to feel the way that I hope it does—really good friends, just going and having a good time, and making fun memories. And I scrambled together in two days what we would need and we went over everything,” Senofonte explained.
As for the fashion, Senofonte says that some of the items were pulled from Bey’s personal wardrobe.
“It was a total girlfriend vibe. Totally, like ‘you wear this, no you should wear this. Oh no, you look better in that,’” said the stylist. “You know, some of the clothes were actually B’s. A couple of the bathing suits were hers and the rest we kind of just shipped out and had things made. Again, we had two days, so it was just kind of like, what looks good?”
Senofonte also styled the ladies with the intention of showcasing how a more urban crowd would dress at Coachella.
“I just wanted to frame it as a bunch of kids from like, Brooklyn and Queens and Manhattan went to Coachella—what would they wear?” she said. “It was really this idea of, you know, everyone at Coachella looks like a hippie, but I was like, what if the other kind of kids to go Coachella? This is all the clothes that we were wearing. It’s pretty much the urban version of Coachella.”
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